Co-creating animal-based tourist experiences: Attention, involvement and memorability

Ana Cláudia Campos, Julio Mendes, Patrícia Oom do Valle and Noel Scott

Tourism Management, 2017, vol. 63, issue C, 100-114

Abstract: In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability.

Keywords: Co-creation; Active participation; Interaction; Attention; Involvement; Memorability (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0261517717301231

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:touman:v:63:y:2017:i:c:p:100-114

DOI: 10.1016/j.tourman.2017.06.001

Access Statistics for this article

Tourism Management is currently edited by Chris Ryan

More articles in Tourism Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().