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Characterizing urban last-mile distribution strategies in mature and emerging e-commerce markets

Milena Janjevic and Matthias Winkenbach

Transportation Research Part A: Policy and Practice, 2020, vol. 133, issue C, 164-196

Abstract: E-retailers and other companies participating in the e-commerce supply chain are developing a variety of strategies for last-mile e-commerce distribution in urban areas. These strategies must account for a number of elements of local context which can be particularly challenging in emerging markets. Urban last-mile distribution strategies that are specifically tailored to these markets are rarely discussed in the extant literature. This study uses a combination of literature review and case study analysis to establish an integrated conceptual framework that allows to characterize urban last-mile e-commerce distribution strategies in both mature and emerging markets. We then use this structured framework to perform a review and comparison of different last-mile distribution strategies and highlight variables impacting the choice of network design decisions.

Keywords: E-commerce; E-fulfillment; Last-mile; Urban logistics; Distribution strategies; Emerging markets (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (18)

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DOI: 10.1016/j.tra.2020.01.003

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