How do age and gender influence the acceptance of automated vehicles? – Revealing the hidden mediating effects from the built environment and personal factors

Song Wang, Zhixia Li, Yi Wang and Daniel Aaron Wyatt

Transportation Research Part A: Policy and Practice, 2022, vol. 165, issue C, 376-394

Abstract: Although existing research identified influences of age and gender on Automated Vehicle (AV) acceptance, the underlying reasons were not revealed. A potential reason is that age and gender are exogenous variables, which do not change by other variables. There must exist endogenous variables, such as the built environment and personal factors, such as affordability, travel needs, exposure to AV knowledge, acting as mediating factors that bridge the exogenous variables and AV acceptance. However, these mediating effects have not been discovered, validated, and quantified. Therefore, this paper provides a new viewpoint in unveiling how ages and genders influence acceptance of AV by quantitatively revealing hidden mediating effects focusing on the built environment and personal factors. A statewide survey was conducted in Kentucky. Besides demographical information, respondents’ personal information such as travel needs, affordability, exposure to AV knowledge, and the built environment were collected. Results reveal that males with high levels of travel needs and affordability better accept AV due to higher familiarity and more experience riding AV. Younger adults are more likely to have higher AV acceptance levels than older adults because younger adults tend to live in an urban setting with higher exposure levels to AV technology. Results suggest that experience in riding an AV, the most influential factor, improves acceptance by 44.8%. The research informs transportation agencies of a better understanding of how people of different ages and genders accept AV.

Keywords: Automated vehicles; Acceptance; Structural equation modeling; Mechanisms; Mediating effects; Demographical factors (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0965856422002518
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:transa:v:165:y:2022:i:c:p:376-394

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tra.2022.09.015

Access Statistics for this article

Transportation Research Part A: Policy and Practice is currently edited by John (J.M.) Rose

More articles in Transportation Research Part A: Policy and Practice from Elsevier
Bibliographic data for series maintained by Catherine Liu ().