Corporate social responsibility and classical competitive strategies of maritime transport firms: A contingency-fit perspective

Kum Fai Yuen, Vinh V. Thai and Yiik Diew Wong

Transportation Research Part A: Policy and Practice, 2017, vol. 98, issue C, 1-13

Abstract: Drawing on path dependence theory, this paper argues that the financial benefits from engaging Corporate Social Responsibility (CSR) are contingent on the primary competitive strategy employed by shipping firms. Survey data were collected from 223 shipping firms operating in Singapore and analysed using hierarchical regression modelling. The results reveal that there are greater financial benefits for shipping firms employing the strategy of differentiation (rather than that of low-cost) to implement CSR by virtue of greater mass in existing complementary resources (operational fit) as well as inherent congruency with customers’ value orientation (customer fit).

Keywords: Corporate social responsibility; Classical competitive strategies; Financial performance; Strategic management; Contingency theory; Path dependence theory; Maritime transport (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (22)

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DOI: 10.1016/j.tra.2017.01.020

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