Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study

Hau-Ling Chan, Xiaoyong Wei, Shu Guo and Wing-Hong Leung

Transportation Research Part E: Logistics and Transportation Review, 2020, vol. 142, issue C

Abstract: This paper examines CSR in fashion supply chains by applying a multi-methodological approach. We first investigate the CSR performance and consumer expectation towards luxury, fast fashion and functional brands through a case study and semi-structure interviews. Then, by building a stylized analytical model, we uncover that it is optimal for the higher-priced fast fashion and functional brands to commit a high CSR commitment with a low advertisement level while the luxury brands should act oppositely. To entice the luxury fashion brand to create a CSR-improving situation, we propose the use of disruptive technologies such as blockchain to help.

Keywords: Corporate social responsibility; CSR reporting; Consumer perception; Multi-methodological approach; Fashion; Disruptive technology (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

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DOI: 10.1016/j.tre.2020.102063

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