Game-theoretic analysis of partner selection strategies for market entry in global supply chains

Kazuhiro Negoro and Nobuo Matsubayashi

Transportation Research Part E: Logistics and Transportation Review, 2021, vol. 151, issue C

Abstract: In this study, we provide a game-theoretic analysis to investigate an entrant firm’s partner selection for offering its new product to a market, particularly to a foreign market. The entrant has either a brand advantage or technological superiority over incumbent firms. We analyze the strategic interaction between one entrant and three incumbent firms that include one major firm (or a firm offering a popular product) and two local firms (or firms offering niche products). We explore the impact of such asymmetric demand structures on the entrant’s partner selection.

Keywords: Entry; Licensing; Global supply chain; Game theory; Marketing-operations interface (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1016/j.tre.2021.102362

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