Pricing decisions in a carrier–retailer channel under price-sensitive demand and contract-carriage with common-carriage option

Fatih Mutlu and Sıla Çetinkaya

Transportation Research Part E: Logistics and Transportation Review, 2013, vol. 51, issue C, 28-40

Abstract: We study a carrier–retailer channel and examine the profitability of the centralized and decentralized channels under price-sensitive demand. In the centralized channel, the problem is to set the retail price that maximizes the total channel profit, whereas in the decentralized channel the individual channel members set their own pricing policy parameters to maximize individual profits in a Stackelberg game. We show that a linear price contract between the carrier and the retailer could lead to channel coordination through a win–win solution. We also show that it is profitable for the retailer to exploit common-carriage complementary to the use of contract carriage.

Keywords: Channel coordination; Transportation pricing; Transportation contract; Supply contact; Game theory; Price-sensitive demand function (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (5)

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DOI: 10.1016/j.tre.2012.12.003

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