Understanding gender difference in perceptions toward transit services across space and time: A social media mining approach

Shuli Luo and Sylvia Y. He

Transport Policy, 2021, vol. 111, issue C, 63-73

Abstract: Location-based social media data can offer useful insights on the spatial and temporal dynamics of public attitudes. In this study, we aim to investigate the gendered attitudes toward transit services in China, utilizing the case of Shenzhen. We collected 44,257 Weibo microblogs, a major source of social media data in China, and applied a series of text mining and visualization techniques to examine the gender differences among our focused themes. The microblogs reveal a distinct gender gap in terms of quantity, as nearly 74% are posted by women. While women tend to be more concerned about the comfort of transit environment (e.g., temperature, crowdedness, and safety, especially at night), men tend to be more interested in transit systems’ e-payment services and reporting traffic incidents. Overall, this study presents a methodological framework and empirical case study about how we can utilize certain social media mining techniques to investigate gendered, subjective travel experiences, providing researchers and practitioners with an innovative way to gather customer service feedback and build more inclusive service systems.

Keywords: Gender; Social media; Transit service; Perception; Inclusive urban planning; Data mining (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0967070X21002195
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:trapol:v:111:y:2021:i:c:p:63-73

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/supportfaq.cws_home/regional
https://shop.elsevie ... _01_ooc_1&version=01

DOI: 10.1016/j.tranpol.2021.07.018

Access Statistics for this article

Transport Policy is currently edited by Y. Hayashi

More articles in Transport Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().