 Innovative solutions for enhancing customer value in liner shippingJasmine Siu Lee Lam and Xiunian Zhang Transport Policy, 2019, vol. 82, issue C, 88-95 Abstract: In liner shipping, business conditions have become tougher in recent years in an already very competitive industry. Retaining customers and trying to attract new customers are crucial for liner companies’ survival. Thus, it is vital for liner companies to deliver superior customer value with limited resources. This study aims to introduce 7 innovative solutions as design requirements (DRs) and examine to what extent these 7 solutions facilitate to enhance 5 proposed customer values (CVs) in liner shipping. CVs and DRs are identified based on literature analysis and then validated by interviewing academic and industry professionals. A case study of K Line provides insight of the relationship between the CVs and DRs. The Fuzzy QFD approach is deployed to analyze the relative importance of each DR. The results reveal that “Use of Eco Ship and Eco Container Technology”, “Big Data Solution for Ship Information Management” and “Automation and Digitalization of System” are the three most effective innovative solutions for enhancing customer value in liner shipping. Keywords: Customer value; Innovation; Liner shipping; Container shipping; Fuzzy quality function deployment (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:trapol:v:82:y:2019:i:c:p:88-95 Ordering information: This journal article can be ordered from DOI: 10.1016/j.tranpol.2018.09.001 Access Statistics for this article Transport Policy is currently edited by Y. Hayashi More articles in Transport Policy from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.