Knowing your boundaries: Integration opportunities in international professional service firms
Karl Joachim Breunig,
Ragnhild Kvålshaugen and
Katja Maria Hydle
Journal of World Business, 2014, vol. 49, issue 4, 502-511
Abstract:
This study presents three different business models (continuous, repetitious, and unique) identified in international professional service firms that pursue a transnational strategy. These business models have varying opportunities for global integration. We extend the integration–responsiveness framework by offering a framework for analyzing how to balance global integration with local responsiveness when pursuing a transnational strategy. By identifying the content, structure, and governance transactions of the three business models, we can determine when to pursue headquarters-initiated global integration and when to choose strategies that ensure local responsiveness and subsidiary competitiveness in local markets.
Keywords: Business models; Global integration; International professional service firms; Local responsiveness; Transnational strategy; Value creation processes (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:eee:worbus:v:49:y:2014:i:4:p:502-511
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DOI: 10.1016/j.jwb.2013.12.004
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