The Role of Technology and Relatedness in Regional Trademark Activity

Kyriakos Drivas

No 2031, Papers in Evolutionary Economic Geography (PEEG) from Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography

Abstract: This paper provides insights on trademark activity at the regional level via two objectives. First, it examines the relationship between technological capabilities and new trademark applications. Second, it examines whether regions branch out to new trademark specializations that are related to their existing specializations. We employ EUIPO’s data to study 218 European NUTS-2 regions (16 countries) over the period 2000-2016. Results show that increased technological stock is associated with more trademark applications and that existing trademark relatedness induces new specializations. These findings contribute to better understanding of trademark activity and policies related to regional diversification including Smart Specialization.

Keywords: EUIPO; Marketing activities; regional diversification; relatedness; Technological capabilities; Trademark applications (search for similar items in EconPapers)
JEL-codes: O34 O38 R11 (search for similar items in EconPapers)
Date: 2020-08, Revised 2020-08
New Economics Papers: this item is included in nep-eur, nep-geo and nep-tid
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://econ.geo.uu.nl/peeg/peeg2031.pdf Version August 2020 (application/pdf)

Related works:
Journal Article: The role of technology and relatedness in regional trademark activity (2022)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:egu:wpaper:2031

Access Statistics for this paper

More papers in Papers in Evolutionary Economic Geography (PEEG) from Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography Contact information at EDIRC.
Bibliographic data for series maintained by ( this e-mail address is bad, please contact ).