Linking human destruction of nature to COVID-19 increases support for wildlife conservation policies

Ganga Shreedhar and Susana Mourato

LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library

Abstract: This paper investigates if narratives varying the cause of the COVID-19 pandemic affects pro-wildlife conservation outcomes. In a pre-registered online experiment (N = 1081), we randomly allocated subjects to either a control group or to one of three narrative treatment groups, each presenting a different likely cause of the COVID-19 outbreak: an animal cause; an animal and human cause (AHC); and an animal, human or lab cause. We found that the AHC narrative elicited significantly greater pro-conservation policy support, especially for bans in the commercial trade of wildlife, when compared to the control group. Possible mechanisms driving this effect are that AHC narratives were less familiar, elicited higher mental and emotional engagement, and induced feelings that firms and governments are responsible for mitigating wildlife extinction.

Keywords: narratives; communication; conversation; wildlife; extinction; conservation policy; environmental policy; prosocial behaviour; experiment; Covid-19; coronavirus (search for similar items in EconPapers)
JEL-codes: C99 D62 D64 D83 Q20 Q28 (search for similar items in EconPapers)
Pages: 37 pages
Date: 2020-08-01
New Economics Papers: this item is included in nep-agr, nep-env, nep-exp and nep-ore
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Published in Environmental and Resource Economics, 1, August, 2020, 76(4), pp. 963 - 999. ISSN: 0924-6460

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