‘Neither work nor leisure’: motivations of microworkers in the United Kingdom on three digital platforms

James Muldoon and Paul Apostolidis

LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library

Abstract: This article examines the experience of microworkers living in the United Kingdom. Based on a survey of 1189 microworkers and 17 in-depth interviews, the article explores the experiences of UK-based microworkers on three digital platforms: Prolific, Clickworker and Amazon Mechanical Turk. The article draws on the theoretical framework of self-determination theory to analyse workers’ motivations for performing microwork. It reveals that workers’ relatively high satisfaction with otherwise low-paying and low-status work was possible because workers conceptualised their activity as occupying an ambiguous space and time in their lives, blurring traditional distinctions between work and leisure. These findings contribute to our understanding of how microworkers experience their relationship to work in the United Kingdom.

Keywords: digital labour; employment relationship; gig economy; microworkers; motivations; platform labour; United Kingdom (search for similar items in EconPapers)
JEL-codes: J01 R14 (search for similar items in EconPapers)
Date: 2023-07-12
New Economics Papers: this item is included in nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in New Media and Society, 12, July, 2023. ISSN: 1461-4448

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Persistent link: https://EconPapers.repec.org/RePEc:ehl:lserod:119941

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