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“Let’s do it ourselves”: Individual motivations for investing in renewables at community level

Gabriella Doci () and Eleftheria Vasileiadou ()

No 14-08, Working Papers from Eindhoven Center for Innovation Studies

Abstract: The paper analyses individual motivations for partaking in local renewable projects and generating energy jointly in an investment community. To do so, we applied a socio-psychological approach for studying renewable energy communities in Germany and the Netherlands. Our results show that mainly gain and normative considerations played a role in the decision, but in the background hedonic motivations were also present. Although, these considerations were driven mostly from the individual’s perspective we also found group motivations, such as strengthening the local community and improving the neighborhood’s condition. Each of the groups examined were formed in already existing strong communities, where trust was relatively high, which seems to be an important condition for the realization of local energy projects. Consequently, we argue that tailor-made incentives addressing the dominant motivations can help the most effectively the operation and spread of renewable energy communities.

Keywords: renewable energy communities; motivations; goal-framing theory; joint investment (search for similar items in EconPapers)
Date: 2014-03, Revised 2014-03
New Economics Papers: this item is included in nep-cdm, nep-ene, nep-env and nep-ppm
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ein:tuecis:1408

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