EFFECTS OF OPEN INNOVATION AND VALUE NETWORK ON COMPETITIVE ADVANTAGE IN DESIGN MANAGEMENT: A MODEL PROPOSAL

Cengiz Kastan () and Akin Marsap ()
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Cengiz Kastan: Istanbul Aydin University, Turkey
Akin Marsap: Istanbul Aydin University, Turkey

Eurasian Journal of Business and Management, 2018, vol. 6, issue 4, 35-43

Abstract: The intense competitive environment does not allow non-innovative businesses to create sustainable competitive advantage. To survive, businesses must possess information-based assets that can not be imitated by their competitors, and they must restructure them to suit changing conditions of the day. In this study, businesses constantly communicate with other businesses, organizations and people in their environment and share information; all elements of the network co-ordinated to produce unique or significantly improved products and processes that can be marketed in a common objective; they create the highest value compared to their competitors so they are scrutinizing the codes of achieving sustainable competitive advantage. The increasing variability, uncertainty, and increasing cost of environmental conditions today require that innovation efforts not be limited within the enterprise. This situation; innovation efforts have led to the concept of open innovation, which is continued through the realization of communication and information sharing with other businesses and individuals. On the other hand, these conditions are for businesses to cooperate with each other; it also forces them to create value networks. Network organizations, virtual organizations, outsourcing from contemporary management approaches are examples of these collaborations. Especially one of the sources of product innovation is the design. Design has the potential to create unique products on the market as an important means of innovation. The need for effective and efficient use of design resources to unite the concepts of design and management in one pot and to contribute to the achievement of the enterprise's goals has led to the concept of design management. In the conclusion of the report, new perspectives for the future will be reflected and assessed in relation to more effective use and development of design management, open innovation and value networks in enterprises to create a competitive advantage.

Keywords: Open Innovation; Value Networks; Competitive Advantage; Design Based Innovation; Design Management (search for similar items in EconPapers)
Date: 2018
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