Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication

Jie Zhang and Terry Daugherty

American Journal of Business, 2009, vol. 24, issue 2, 53-64

Abstract: Keywords: Third person effect, Social networking, Word‐of‐mouth communication

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ajbpps:v:24:y:2009:i:2:p:53-64

DOI: 10.1108/19355181200900011

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