African Pentecostalism as entrepreneurial space

Sanya Ojo

Journal of Enterprising Communities: People and Places in the Global Economy, 2015, vol. 9, issue 3, 233-252

Abstract: Purpose - – This study aims to intend to examine how African Pentecostals use the structure of their religion to re-enact their entrepreneurial ideals and uniqueness and develop enterprising attitude and altitude. Also to appraise how they manipulate their ethnic cultural assets and faith-based networks to stimulate and maintain their entrepreneurial activities. Design/methodology/approach - – A case study of a specific religious organisation was exploited whereby a few number of adherents from a particular ethnic church in the UK were interviewed. The theoretical framework of Mead’s symbolic interaction was explored to accomplish the study’s objectives. Findings - – Findings demonstrate the ability of an ethnic minority group to adjust to a secondary range of social conditions in the country of residence through adoption of a theology that tracks the contours of their culture. Research limitations/implications - – This paper emphasises the significance of material expressions of spiritual agency that acts as instrument of establishing the active, progressing self of ethnic minority group in the country of residence, thus, illuminating the interconnections between religion and enterprise. Such understandings present great prospects to fabricate new sites of meaning among a particular minority group through understanding various contradictions embedded in their religious practices. Practical implications - – The study stresses the significance of material expressions of spiritual agency that acts as avenue for disadvantaged group to engage in entrepreneurial activities. The Pentecostal enclave thus helps immigrants to keep body and soul together in an environment that is embedded with ethnic penalties. Social implications - – The African Pentecostal movement serves, not only as instrument of converting others, but its Prosperity gospel emphasis the significance of material expression of spiritual agency. This acts as a means of establishing the active, progressing self, with capacity to produce law-abiding citizenry among ethnic groups. Originality/value - – The study illuminates the interconnections between religion and enterprise that offer great opportunities to fabricate new sites of meaning among a particular minority group through understanding various contradictions embedded in their religious practices.

Keywords: Religion; UK; African Pentecostalism; Marketing/entrepreneurship; Nigerians; Socio-cultural networks (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:jecpps:v:9:y:2015:i:3:p:233-252

DOI: 10.1108/JEC-02-2015-0022

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