Build-to-order is not that easy: adding volume flexibility to mass customization

Fabrizio Salvador ()
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Fabrizio Salvador: Instituto de Empresa

Working Papers Economia from Instituto de Empresa, Area of Economic Environment

Abstract: The present paper reports preliminary observations from a longitudinal case study of the Lawn Mowers & Garden Tractors business unit of Deere & Company. This business unit is interested in analyzing the applicability of a Build-To-Order strategy for its business. By analyzing the problems related to the simultaneous pursuit of volume and mix flexibility we propose a model explaining how these two trade-offs can be simultaneously addressed. We then speculate about the compatibility of the techniques generally advocated to address either volume or mix flexibility, in this case where these two trade-offs have to be jointly reduced.

Keywords: Build to order; Flexibility; Theory building (search for similar items in EconPapers)
Pages: 20 pages
Date: 2004-06
New Economics Papers: this item is included in nep-ino
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Persistent link: https://EconPapers.repec.org/RePEc:emp:wpaper:wp04-16

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