IT support to product variety management

Fabrizio Salvador ()
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Fabrizio Salvador: Instituto de Empresa

Working Papers Economia from Instituto de Empresa, Area of Economic Environment

Abstract: Offering to customers a high variety of products while guaranteeing competitive prices and reasonable delivery times is an ever-increasing necessity for companies. At the same time, the growing technological content of products contributes further to this complexity, introducing new challenges to management. As for any area of company activity, the creativity of software producers has brought about the development of information science systems, such as Product Configuration Systems, Product Data Management systems (PDM) and Customer Relationship Management Systems (CRM), which all promise to alleviate the problems caused by this complexity.

Keywords: Product Variety; Product Configuration Systems; Product Data Management Systems; Customer Relationship Management Systems (search for similar items in EconPapers)
Pages: 12 pages
Date: 2004-06
New Economics Papers: this item is included in nep-ict and nep-ino
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