Team Vision in Product Development: how knowledge strategy matters?

Elena Revilla ()
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Elena Revilla: Instituto de Empresa

Working Papers Economia from Instituto de Empresa, Area of Economic Environment

Abstract: In today´s more complex multinational and technologically sophisticated environment, the group has re-emerged in importance as the project team. Work teams are important to organizations in general, but are especially critical in product development because they span many functional areas including engineering, marketing, manufacturing, finance, etc, and new product teams must frequently be composed of individuals from different backgrounds and perspectives. In these circumstances, this paper addresses the contingency role that knowledge strategy plays in explaining the relationship between team vision and product development performance. After studying the team vision on 78 new product deve

Keywords: Product development; Team vision; Knowledge strategy (search for similar items in EconPapers)
Pages: 0 pages
Date: 2009-03
New Economics Papers: this item is included in nep-cse, nep-knm, nep-mkt and nep-ppm
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