Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing

Stefan Stremersch (), Russell Winer and Nuno Camacho

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed 22 interviews with 14 (associate) deans and 8 external institution stakeholders. They find that research quantity contributes to the research health of the school, but not to other aspects of business school health. r-quality of research (i.e., rigor) contributes more strongly to the research health of the school than research quantity. q-quality (i.e., practical importance) of research does not contribute to the research health of the school but contributes positively to teaching health and several other dimensions of business school health. Faculty research incentives are misaligned: (1) when monitoring research faculty, the number of publications receives too much weight, while creativity, literacy, relevance, and awards receive too little weight; and (2) on average, faculty feels that they are insufficiently compensated for their research, while (associate) deans feel they are compensated too much for their research. These incentive misalignments are largest in schools that perform the worst on research (r- and q-) quality. The authors explore how business schools and faculty can remedy these misalignments.

Keywords: business schools; marketing; academic research; research faculty; incentives; scientometrics (search for similar items in EconPapers)
Pages: 55
Date: 2020-11-14
New Economics Papers: this item is included in nep-sog
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Citations: View citations in EconPapers (1)

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