Entry strategy concepts, determinants and options of US firms into Romania

Andrew R. Thomas
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Andrew R. Thomas: College of Business Administration, Center for Organizational Development, The University of Akron, Akron, Ohio, USA

Management & Marketing, 2007, vol. 2, issue 3

Abstract: This article looks at entry strategy concepts and options, taking into account cultural and organizational parameters which influence success. Export, licensing and distribution, as well as joint ventures and facilities management are critically examined, from the point of view of the foreign companies intending to access Romanian market.

Keywords: strategic marketing; entry strategies; US companies; Romanian market. (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:3:n:1

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