Localisation vs. globalisation of typical products and experiential consumption

Vittoria Marino, Carmen Gallucci and Giada Mainolfi
Additional contact information
Vittoria Marino: University of Salerno, Italy
Carmen Gallucci: University of Salerno, Italy
Giada Mainolfi: University of Salerno, Italy

Management & Marketing, 2007, vol. 2, issue 4

Abstract: The transformations taking place in the world economy can facilitate integration processes, both on a horizontal and vertical scale, and can be an opportunity for all businesses, of whatever size and sector. Nowadays, in this globalized economy consumers seem to be more and more interested in buying artisan products as synonymous of quality, tradition, culture and environment respect. The aim of this paper is to analyse and define characteristic local products in the framework of an economic model of experience. In this perspective, once having highlighted the strengths and weaknesses of this particular supply system, we intend to stretch the conceptual scheme of the typical product to the point of including in the concept of supply the relative experience connected to such specificity to be found only in their places of origin.

Keywords: Globalisation; local markets; typical products; experience economy. (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.managementmarketing.ro/pdf/articole/82.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:2:y:2007:i:4:n:8

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache ().