EconPapers    
Economics at your fingertips  
 

APPLYING MARKETING TO HIGHER EDUCATION: SCOPE AND LIMITS

Luminita Nicolescu

Management & Marketing, 2009, vol. 4, issue 2

Abstract: This paper focuses on applying marketing concepts to the higher education sector. It starts by shortly reviewing some of the main marketing concepts and continues with an overview of how such marketing concepts can be relevantly used for the higher education sector. The extent and limits in their application are identified and dicussed and the paper also suggests which of the marketing ideas are already highly used in higher education and which ones still have to be developed.

Keywords: marketing; higher education. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (8) Track citations by RSS feed

Downloads: (external link)
http://www.managementmarketing.ro/pdf/articole/134.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eph:journl:v:4:y:2009:i:2:n:3

Access Statistics for this article

Management & Marketing is currently edited by Constantin Bratianu

More articles in Management & Marketing from Economic Publishing House
Bibliographic data for series maintained by Simona Vasilache (simona.vasilache@gmail.com).

 
Page updated 2023-09-20
Handle: RePEc:eph:journl:v:4:y:2009:i:2:n:3