THE ADJUSTMENT OF DEVELOPING STRATEGIES OF DOMESTIC ENTERPRISES UNDER THE CONDITION OF GLOBAL BUSINESS

Milorad B. Goran B. Gordana B. Bejatovic, Bejatovic, Bejatovic
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Milorad B. Goran B. Gordana B. Bejatovic, Bejatovic, Bejatovic: University Business Academy in Novi Sad, Belgrade Business School, University Business Academy in Novi Sad

No 2014-04, Ekonomika, Journal for Economic Theory and Practice and Social Issues from „Ekonomika“ Society of Economists, Niš (Serbia)

Abstract: In order for a small country, such as Serbia, to be included in the trends of the modern world market primarily depends on the quality of the functioning of domestic enterprises as leaders of the economic integration. This serious and responsible task should enable domestic enterprises to handle international competition successfully. Having that in mind, this paper emphasizes the need for creating and strengthening the international business orientation of Serbian enterprises which function in conditions of the world economic crisis.

Keywords: global environment; international competition; menagers; enterprises; innovation (search for similar items in EconPapers)
JEL-codes: L12 M54 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2015-01
New Economics Papers: this item is included in nep-cse and nep-int
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Persistent link: https://EconPapers.repec.org/RePEc:esb:casctr:2014-412

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