AGGRESSIVE IMPLEMENTATION OF DIGITIZATION IN THE MODERN BUSINESS

Nebojsa G., Oliver D., Adriana J. B. Gijic, Dimitrijevic, Jovic-Bogdanovic
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Nebojsa G., Oliver D., Adriana J. B. Gijic, Dimitrijevic, Jovic-Bogdanovic: University "Union-Nikola Tesla", Faculty for business studies and law

No 2014-04, Ekonomika, Journal for Economic Theory and Practice and Social Issues from „Ekonomika“ Society of Economists, Niš (Serbia)

Abstract: The global economic crisis business environment pressures companies to streamline their operations and thus forcing them to significantly speed up the process of digitizing, creating a kind of digital markets. It becomes clear that those who recognize the moment and who are willing to think a modern and unconventional, in terms of innovation, customer and business partners engagement, corporative organization, strategies, business models and the role of technology in their business enterprise, will be those who will be well-positioned in this new market, which will enable them to significant revenue growth. On the other hand, there is a significant business risk of fatal business loss in case of inaction, slowness, neglect and lack of understanding of this very important process in the business.

Keywords: business; digitization; management; marketing; customers (search for similar items in EconPapers)
JEL-codes: L8 M1 M2 M3 O32 O33 (search for similar items in EconPapers)
Pages: 14 pages
Date: 2015-01
New Economics Papers: this item is included in nep-cse
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