Dilli Sarkar’s Advertisement Expenditure: Information or Publicity?

Kumar Gaurav and Mayank Singhal

Working Papers from eSocialSciences

Abstract: To find out whether our government is spending an astronomical amount of taxpayer’s money publicising itself rather than disseminating information, facts and figures were assimilated. By tracking five leading national dailies for government advertisements, over the month of June 2003., the quantum of government advertisements, their classification into informative ads and promotional ads and to estimate the cost of issuing these ads that the government incurs. [CCS WP no. 0049].

Keywords: government spending; information; publicity; promotional ads; advertisement; taxpayer's money; newspaper; Indian (search for similar items in EconPapers)
Date: 2010-01
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