The Path to Purchase During Shopping

Dwarika Prasad Uniyal () and Gopi Krishnaswamy

Working Papers from eSocialSciences

Abstract: The proposed study aims to identify and analyse the path to purchase for shoppers. This study will attempt to understand the impact of the major factors on the purchase behaviour of shoppers by examining purchase paths across different product categories signifying different shopping orientations; across culturally distinct regions; and across different stages of retail evolution.

Keywords: communication; internet; retailers; fashion appeal; shops; buying decision; shopping; purchase; shoppers; product; shopping; regions; retail (search for similar items in EconPapers)
Date: 2010-02
New Economics Papers: this item is included in nep-geo and nep-mkt
Note: Institutional Papers
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