Executive Blogging: Indian Corporate Heads in the Blogosphere
Smeeta Mishra () and
Rajesh Kannan ()
Working Papers from eSocialSciences
Abstract:
This study analyzes the content, usability, interactivity and connectivity of Indian executive blogs. Results indicate that among the Indian CEOs and top executives who blog, most are associated with the Information Technology and Internet sectors.
Keywords: blogs; Information technology; internet; sectors; content; CEOs; usability; interactivity; connectivity; Indian; executives (search for similar items in EconPapers)
Date: 2010-05
New Economics Papers: this item is included in nep-cwa and nep-ict
Note: Institutional Papers
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Persistent link: https://EconPapers.repec.org/RePEc:ess:wpaper:id:2487
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