Executive Blogging: Indian Corporate Heads in the Blogosphere

Smeeta Mishra () and Rajesh Kannan ()

Working Papers from eSocialSciences

Abstract: This study analyzes the content, usability, interactivity and connectivity of Indian executive blogs. Results indicate that among the Indian CEOs and top executives who blog, most are associated with the Information Technology and Internet sectors.

Keywords: blogs; Information technology; internet; sectors; content; CEOs; usability; interactivity; connectivity; Indian; executives (search for similar items in EconPapers)
Date: 2010-05
New Economics Papers: this item is included in nep-cwa and nep-ict
Note: Institutional Papers
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