Alcohol Marketing in the Digital Age

Jeff Chester, Kathryn Montgomery and Lori Dorfman

Working Papers from eSocialSciences

Abstract: This paper talks about alcohol marketing in digital age.

Keywords: alcohol marketing; digital age; Heineken; luxury residential; distribution platforms (search for similar items in EconPapers)
Date: 2010-06
New Economics Papers: this item is included in nep-ict
Note: Institutional Papers
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