Radio drug advertisement situation and regulation in Thailand

Viroj Tangcharoensathien, Tanattha Kittisopee and Puree Anantachoti

Working Papers from eSocialSciences

Abstract: Drug consumption in Thailand is high in comparison with other countries. A key factor influencing this over consumption is advertising. Radio is the media that can easily reach a lot of people, in both urban and rural areas. Thai people typically practice self-care by purchasing drugs from a local pharmacy. They are often stimulated by drug advertisements. Past data have shown that there were many illegal drug advertisements. Consumer protection of this aspect seems to be poor. Better regulation or regulatory mechanisms are needed; therefore, this study reviews the current regulations and practices of drug advertising via radio in Thailand. [HEFP working paper 02/05]

Keywords: Drug consumption; Radio; urban; rural areas; purchasing drugs; local pharmacy; advertising; radio; Thailand (search for similar items in EconPapers)
Date: 2010-07
New Economics Papers: this item is included in nep-cul, nep-mkt and nep-sea
Note: Institutional Papers
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