Fighting Junk Food Marketing to Kids

Berkeley Media Studies Group Bmsg

Working Papers from eSocialSciences

Abstract: In the recent years a vast range of ready-made food selling companies and fast food joints have cropped up in the markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some methods to tackle the problem of junk-food adddiction and obesity.

Keywords: children; overweight; junk food; marketing; advertising; kids; parents; obesity; adolescents; diabetes; nutrition; inactivity (search for similar items in EconPapers)
Date: 2010-12
New Economics Papers: this item is included in nep-agr and nep-mkt
Note: Institutional Papers
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