Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?

Brunilda Beleraj
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Brunilda Beleraj: PhD Cand., Ismail Qemali, University of Vlora, Vlora Albania

European Journal of Marketing and Economics Articles, 2018, vol. 1

Abstract: Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.

Keywords: Online news portals; Affiliate marketing; Potential (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eur:ejmejr:29

DOI: 10.26417/ejme.v1i3.p66-77

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