BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY

Marcin Świtała () and Agnieszka Łukasiewicz
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Marcin Świtała: Road and Bridge Research Institute, Department of Economics, Instytutowa 1, 03-302 Warsaw, Poland
Agnieszka Łukasiewicz: Road and Bridge Research Institute, Department of Economics, Instytutowa 1, 03-302 Warsaw, Poland

Transport Problems, 2021, vol. 16, issue 3, 53-63

Abstract: This article presents the results of a survey that was carried out among companies commissioning cargo handling on the national...

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:exl:1trans:v:16:y:2021:i:3:p:53-63

DOI: 10.21307/tp-2021-041

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