Christmas tree production in Germany: strategies and options for establishing a regional label: is there room for a geographical indication?

Michael Schulte, Hagen Brandt and Ludwig Theuvsen

Economia agro-alimentare, 2014, vol. 16, issue 3, 61-80

Abstract: Across Europe, Germany is the most important country in the production and consumption of Christmas trees. Pricing is cyclically asserved and depends mainly on the number of mature trees and on the potential occurrence of calamities caused by hail and late frost in the early summer. Due to the good market conditions in the recent years the offer has grown steadily, so in the coming years, a surplus trees is expected in comparision to past years. The aim of the study is to identify strategies in the Christmas tree market, needed to ensure for profitable production in the future. With the help of previous literature as well as expert interviews, insiders from within the market?s whole value chain were surveyed and gave their own estimates regarding future market developments. Based on this, our findings suggest that in the future differentiating options will be the determinating force with regard to a high profitability in the Christmas trees production. In this context, our analysis shows that legal protection in the form of a geographical indication could be advantageous for a successful positioning of producers on the market.

JEL-codes: D18 Q17 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 383&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:ecaqec:v:html10.3280/ecag2014-003006

Ordering information: This journal article can be ordered from
http://www.francoang ... o.aspx?IDRivista=214

Access Statistics for this article

Economia agro-alimentare is currently edited by FrancoAngeli

More articles in Economia agro-alimentare from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().