Understanding wine consumer behavior: Recent insights and open issues

Ulrich R. Orth and Ren? C. G. Arnold

MERCATI & COMPETITIVIT?, 2009, vol. 2009/4, issue 4, 71-94

Abstract: Understanding wine consumer behavior: Recent insights and open issues - Research into the processes underlying consumer behavior related to wine has made great strides in the past decade, most notably through institutions and individuals in the "New World", but also in Europe. This article contains a unique overview of work conducted by the world?s leading researchers in the dynamic field of wine consumer behavior. Given the diversity of wine consumer behavior research, and the proliferation of high-end studies this article strives to achieve a balance between reviewing recent developments of particular significance and highlighting possible areas for future studies.

Keywords: Wine consumer behavior; consumer motivation; consumer perception; consumer personality; consumer choice; research methods (search for similar items in EconPapers)
Date: 2009
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