Territorial Corporate Identity and New Food Paradigms

Rosa Misso, Gian Paolo Cesaretti and Hanna Safwat Shakir

RIVISTA DI STUDI SULLA SOSTENIBILITA', 2015, vol. 2015/2, issue 2, 11-30

Abstract: The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the "enterprise system" of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to wellbeing) and as action carrier for the creation and maintenance of a SOT.

Keywords: Sostenibilit? del benessere; corporate identity; identit? territoriale; sostenibilit? territoriale; sistema impresa (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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