Agrotourism and well-being sustainability: A communication and journalistic approach to ?what matters and better life?

Clio Kenterelidou, Fani Galatsopoulou and Antonis Skamnakis

RIVISTA DI STUDI SULLA SOSTENIBILITA', 2017, vol. VII, issue 1, 129-147

Abstract: Agrotourism is the alternative form of Tourism that has an emerging dynamic: entrepreneurs and agro-locals integrate; nature and other capital assets and agro-activities are being exploited; it is inserted in today?s travel environment and tourism industry as means of enhancing community development and well-being. The study offers insights on how communicating a workable agro-reality in the context of sustainable agrotourism, social media, collaborative tourism planning, and by integrating the multiple forms of capital (natural, cultural, social, human, political, financial), contributes to an alternative and sustainable tourism development and facilitates the pursuit of the sustainable well-being of the society (human development: the well-being of the person and the agro-community).

Keywords: Agriturismo; sostenibilit? del benessere; strategie di comunicazione; social e new media e strategie di comunicazione; esperienza e coinvolgimento; sviluppo turistico sostenibile. (search for similar items in EconPapers)
Date: 2017
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