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Insects as food: Knowledge, desire and media credibility. Ideas for a communication

Laura Emma Milani Marin, Jeremy Oscar Smith Pezua Sanjinez and Alessandra Cecilia Jacomuzzi

RIVISTA DI STUDI SULLA SOSTENIBILITA', 2021, vol. XI, issue 2, 385-396

Abstract: Insects as food is a recommended cultural shift by the FAO, especially among Western consumers. The objective of this study is to understand those elements, which can most contribute to explaining the desire to eat insects as food. There-fore, we evaluated people?s knowledge and beliefs about the benefits deriving from the farming and consumption of insects, for the health of man and the plan-et. Furthermore, we investigated people?s perceived credibility towards the main sources of communication that can convey information on insects as food. Final-ly, some suggestions for possible future communication campaigns are presented.

Date: 2021
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