The role of Employer branding and Talent Management for Organizational Attractiveness

Babar Yaqub () and Dr. Muhammad Aslam Khan ()
Additional contact information
Babar Yaqub: MS Scholar, Iqra University Islamabad Pakistan
Dr. Muhammad Aslam Khan: Associate Professor, Preston University Islamabad Pakistan

Far East Journal of Psychology and Business, 2011, vol. 5 No 1 Paper 5 October, issue 5, 57-65

Abstract: Organizations all around the world always try to hire those people who can be an asset for the organization but it is important to know the efforts of these organizations to become employer of choice. Employer branding has a significant role for the hiring of human capital. This empirical study will investigate the role of employer branding and talent management for organizational attractiveness. The purpose of this study is to know about the perception of the university students about employer branding and different ways through which employers hire and manage the future talent. This study will also help to know about the importance of talent management and students approach for the potential employer. The sample size of this research study consists of 100 respondents from three universities of Rawalpindi and Islamabad. The results of this study indicate the relationship of employer branding talent management for organizational attractiveness. The findings of the study show that students are well aware of organizations recruitment techniques and they prefer to join those organizations where they can find better career growth. The practical implications of this study are helpful for both students and organizations. Students can make a better choice by the knowing the employer brand image of the organization and HR professional of organizations can make their techniques better to hire the new talent from the leading universities. The combination of talent management and employer branding can make any organization the employer of choice.

Keywords: Employer branding; talent management; organizational attractiveness; employer brand image; talent retention (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.fareastjournals.com/files/FEJPBV5N1P5.pdf (application/pdf)
http://www.fareastjournals.com/archive_detail.aspx?jid=18&aid=16 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fej:articl:v:5a:y:2011:i:5:p:57-65

Access Statistics for this article

More articles in Far East Journal of Psychology and Business from Far East Research Centre
Bibliographic data for series maintained by Jim Chau ( this e-mail address is bad, please contact ).