C’est la vie! Mixed impacts of an edutainment television series in West Africa

Malick Dione, Jessica Heckert, Melissa Hidrobo, Le Port, Agnès, Amber Peterman and Moustapha Seye

No 2210, IFPRI discussion papers from International Food Policy Research Institute (IFPRI)

Abstract: Edutainment shows promise in changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular television series, C’est la vie!, delivered through film clubs in rural Senegal, on violence against women and girls, and sexual and reproductive health knowledge, attitudes, and behaviors. We find C’est la vie! improved knowledge three months after film clubs ended, as well as violence-related attitudes nine months later, however, find no impacts on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts.

Keywords: education; gender; television; impact; health; behaviour; violence; women; knowledge; Senegal; Western Africa; Sub-Saharan Africa; Africa (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-dev and nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:fpr:ifprid:2210

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