Customer Relationship Management and Recent Developments

Noel Yee-Man Siu
Additional contact information
Noel Yee-Man Siu: Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong 999077, China

Administrative Sciences, 2016, vol. 6, issue 3, 1-2

Abstract: In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched.[...]

Keywords: n/a (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2076-3387/6/3/7/pdf (application/pdf)
https://www.mdpi.com/2076-3387/6/3/7/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jadmsc:v:6:y:2016:i:3:p:7-:d:73186

Access Statistics for this article

Administrative Sciences is currently edited by Ms. Nancy Ma

More articles in Administrative Sciences from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().