Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Noor Ul Hadi and Shahjehan Ahmed
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Noor Ul Hadi: Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan
Shahjehan Ahmed: Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan

Administrative Sciences, 2018, vol. 8, issue 3, 1-15

Abstract: Owing to a “War for Talent” every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one’s present job. Furthermore, limitations and implications of the study are discussed.

Keywords: employer branding; employee retention; education sector; development value (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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