An AI-Enabled Approach in Analyzing Media Data: An Example from Data on COVID-19 News Coverage in Vietnam

Quan Hoang Vuong, Viet-Phuong La, Thanh-Huyen T. Nguyen, Minh-Hoang Nguyen, Tri Le and Manh-Toan Ho
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Viet-Phuong La: Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam
Thanh-Huyen T. Nguyen: Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam
Minh-Hoang Nguyen: Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam
Manh-Toan Ho: Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam

Data, 2021, vol. 6, issue 7, 1-14

Abstract: This method article presents the nuts and bolts of an AI-enabled approach to extracting and analyzing social media data. The method is based on our previous rapidly cited COVID-19 research publication, working on a dataset of more than 14,000 news articles from Vietnamese newspapers, to provide a comprehensive picture of how Vietnam has been responding to this unprecedented pandemic. This same method is behind our IUCN-supported research regarding the social aspects of environmental protection missions, now appearing in print in Wiley’s Corporate Social Responsibility and Environmental Management . Homemade AI-enabled software was the backbone of the study. The software has provided a fast and automatic approach in collecting and analyzing social data. Moreover, the tool also allows manually sorting the data, AI-generated word tokenizing in the Vietnamese language, and powerful visualization. The method hopes to provide an effective but low-cost method for social scientists to gather a massive amount of data and analyze them in a short amount of time.

Keywords: online media data; content analysis; AI-enabled web crawling (search for similar items in EconPapers)
JEL-codes: C8 C80 C81 C82 C83 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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