Modeling the Success of Application-Based Mobile Banking

Morteza Ghobakhloo and Masood Fathi
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Morteza Ghobakhloo: Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas 79177, Iran
Masood Fathi: Department of Production & Automation Engineering, University of Skövde, 541 28 Skövde, Sweden

Economies, 2019, vol. 7, issue 4, 1-21

Abstract: The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.

Keywords: mobile banking; loyalty; repeated use; satisfaction; trust; mobile commerce; banking performance (search for similar items in EconPapers)
JEL-codes: E F I J O Q (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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