How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers

Anna Kowalska-Pyzalska, Katarzyna Byrka and Jakub Serek
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Katarzyna Byrka: Wrocław Faculty of Psychology, SWPS University of Social Science and Humanities, 50-505 Wrocław, Poland
Jakub Serek: Wrocław Faculty of Psychology, SWPS University of Social Science and Humanities, 50-505 Wrocław, Poland

Energies, 2020, vol. 13, issue 18, 1-19

Abstract: The objective of this research was to explore correlates and predictors that play a role in the process of adopting and withdrawing from using a smart metering information platform (SMP). The SMP supports energy monitoring behaviors of the electricity consumers. The literature review shows, however, that not every customer is ready to the same extent to adopt novel solutions. Adoption requires going through stages of readiness to monitor energy consumption in a household. In a longitudinal field experiment on Polish residential consumers, we aimed to see whether messages congruent with the stage of readiness in which participants declared to be at a given moment will be more effective in prompting participants to progress to the next stage than a general message or a passive control condition. We also tested the effect of attitude and knowledge about energy monitoring on phase changes. Our study reveals that what affects the phase change is the participation in the study. The longer the participants were engaged in the usage of SMP, the more willing they were to monitor their energy consumption in the future. This result sheds light on the future educational and marketing efforts of the authorities and energy suppliers.

Keywords: energy monitoring; electricity smart meters; smart metering information platforms; knowledge; longitudinal study; consumers (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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