Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China

Yongliang Yang, Yiyang Guo and Suqing Luo
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Yongliang Yang: School of Economics and Management, Zhejiang Sci-Tech University, Hangzhou 310018, China
Yiyang Guo: School of Economics and Management, Zhejiang Sci-Tech University, Hangzhou 310018, China
Suqing Luo: Department of Financial Accounting, Zhejiang Normal University, Jinhua 321004, China

Energies, 2020, vol. 13, issue 21, 1-19

Abstract: The influencing factors of the low-carbon consumption behavior of urban residents have become popular. This paper explored the factors of consumers’ low-carbon behavior through a questionnaire survey. Using Hangzhou as a case study city, which yields 786 valid responses, the results indicated that urban consumers generally had a high perception of low-carbon behavior. At the same time, low-carbon cognition and low-carbon intention had a positive impact on residents’ low-carbon behavior. In particular, the level of awareness of global warming adjusted residents’ understanding of low-carbon behavior. From a policy point of view, this research contributes to insights into the promotion of guiding residents’ low-carbon behavior and improving the response to global warming.

Keywords: low-carbon cognition; low-carbon intention; low-carbon behavior (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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