Solar Signage Business Model Design Using the EPSS Framework

Hyeog-in Kwon, Yong-su Jeon and Bo-hyun Baek
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Hyeog-in Kwon: School of Business Administration, Chung-Ang University, Seoul 06974, Korea
Yong-su Jeon: Department of Arts and Cultural Management, Graduate School, Chung-Ang University, Seoul 06974, Korea
Bo-hyun Baek: Department of Arts and Cultural Management, Graduate School, Chung-Ang University, Seoul 06974, Korea

Energies, 2021, vol. 14, issue 21, 1-14

Abstract: The purpose of this study is to design a business model that generates profits by developing eco-friendly convergent products. This study proposes a new concept of solar signage in the digital signage system that helps carbon emission reduction. This study developed a solar signage business model using the eco-science methodology specialized in manufacturing servitization. Following the ecosystem platform service strategy (EPSS) framework of eco-science optimized for convergent industry service design, this study implemented service derivation, convergent ecosystem definition, and business model development. The developed business model was evaluated by 10 experts in the field. The business model obtained 43 points, which exceeded the standard commercialization decision cutoff of 35 points. This study’s results imply that the business model is developed from an integrative perspective and defines the convergent industry ecosystem, a convergent knowledge service methodology, in digital signage. Moreover, through the business model, the perspectives on technological development can be expanded and the model can play an important role in carrying out new industry commercialization based on convergent technologies.

Keywords: solar signage; service design methodology; eco-science; business model (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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