Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

Jin Zhang, Lianrui Ma and Jinkai Li
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Jin Zhang: Centre for Energy, Environment & Economy Research, Zhengzhou University, Zhengzhou 450000, China
Lianrui Ma: Centre for Energy, Environment & Economy Research, Zhengzhou University, Zhengzhou 450000, China
Jinkai Li: Centre for Energy, Environment & Economy Research, Zhengzhou University, Zhengzhou 450000, China

Energies, 2021, vol. 14, issue 22, 1-17

Abstract: Low-carbon knowledge is seen as having a key role in interfering with household energy consumption behaviors by wide consensus from political and academic areas. Whether low-carbon publicity will help to reduce household energy consumption is still in dispute. By constructing an integrated knowledge-intention-behavior model and using 1335 detailed survey questionnaires of household energy behavior in Henan Province, the central area in China, this paper finds that in the developing area low-carbon knowledge or publicity cannot positively impact household energy-saving behavior even if mediated by energy awareness and energy-saving attitudes. Low-carbon knowledge does improve energy-saving attitude and attitude does not decrease household energy consumption directly. Familiarity with particular energy-saving knowledge would decrease the household energy consumption but not significantly in the statistics. Path analysis unfolds the reason that the heterogeneous effects of purchase-based intention and habitual intention explain energy consumption behavior. Subgroup analysis supports those economic factors of income and energy prices play key roles in explaining such household energy consumption behavior in the rapid urbanization area. This paper gives new evidence on the residential energy-saving behavior intervention among developing areas.

Keywords: household energy behavior; rapid urbanization areas; structural equation model (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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