How Do Firms Achieve Green Innovation? Investigating the Influential Factors among the Energy Sector

Zahid Yousaf, Magdalena Radulescu, Crenguta Sinisi, Abdelmohsen A. Nassani and Mohamed Haffar
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Zahid Yousaf: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan
Magdalena Radulescu: Department of Finance, Accounting and Economics, University of Pitesti, Str. Targu din Vale, no. 1, 110040 Pitesti, Romania
Crenguta Sinisi: Department of Management and Business Administration, University of Pitesti, 110040 Pitesti, Romania
Abdelmohsen A. Nassani: Department of Management, College of Business Administration, King Saud University, Riyadh 11587, Saudi Arabia
Mohamed Haffar: Department of Management, Birmingham Business School, Birmingham B15 2TY, UK

Energies, 2022, vol. 15, issue 7, 1-14

Abstract: This research aims to examine the direct impact of green innovation strategies and the green dynamic capability on green innovation. The indirect effect is also tested, using green organizational identity as a mediator. A cross-sectional and quantitative research approach was used to collect data from energy firms. The results show that green innovation strategies and green dynamic capabilities positively affect the green innovation. The findings also proved that a green organizational identity acts as a mediator. The research outcomes suggest that the role of green organizational identity needs to be verified by firm managers who want to boost green innovation. In the advance era, society is more conscious about the green environment. Managers need a green innovation strategy to achieve green innovation within their firm. This study will help to manage the environmental issues, environmental degradation reductions, and establishment of green programs and products, which will all benefit society in the terms of improving resource efficiency, enhancing quality of life, and encouraging economic development.

Keywords: green innovation strategy; green dynamic capability; green innovation; green organizational identity; energy firms (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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